Crowdsourcing och den kollaborativa ekonomin är modeller för öppen innovation som blir allt mer centrala i ett samhälle som står inför morgondagens utmaningar. För att ta itu med globala problem krävs det ett globalt samarbete och ett gemensamt ansvar, där delningsekonomin kan bli avgörande. I denna kvantitativa undersökning svarar vi på frågeställningen om hur upptagandet av och beslutsfattandet kring kollaborativa tjänsteinnovationer kan se ut när vi låter 50 studenter ta del av en kollaborativ tjänsteinnovation. Vi undersöker några befintliga kollaborativa tjänster, redogör för relevanta begrepp och visar på hur Diffusion of innovations kan användas för att förstå något så komplext som hur innovationer kan upptas och spridas i sociala system. Vidare visar vi hur ramverk för konceptualisering av crowdsourcing kan användas för att förstå hur miljöaspekten och viljan att samarbeta kan driva en stor grupp människor till att dela på kompetens, resurser och kunskap.

To identify the underlying forces behind a product hype is difficult and the findings often seem random and unclear. To create a better understanding behind the affecting mechanisms would consequently be a valuable addition to the surrounding research area. The purpose of this paper is to understand if there exist common denominators between different product hypes and in such a case, which these are and how they function. By conducting a case-study on four products which have enjoyed immense sale success on the Swedish market, the possible presence of structural resemblance will be analyzed. From the study we can conclude common denominators such as the presence of an underlying trend and an overbalance of indirect decision basis do exist.

The debate in the media on a new Swedish sex education movie sparked our interest in this study. The twenty-eight minutes long movie ?Sex on the map? is the first of it?s kind in twenty-five years. It is also part of a bigger sex educational project that contains, apart from the movie, a book about sex education, a documentary and a teachers guide. The project is a co-production between the Swedish Educational Broadcasting Company (UR) and the Swedish Association for Sexuality Education (RFSU).We were interested in how teachers received information about the project, and what their attitudes were towards it.

I den här uppsatsen har faktorer för en ökad användaracceptans och diffusion av Video on demand(VOD)-tjänster identifierats med hjälp av en litteraturgenomgång av tidigare studier i acceptans och diffusion. Litteraturgenomgången ligger till grund för en lista av faktorer som gör en konsument mer villig att anamma en VOD-tjänst. Faktorerna har sedan utvärderas genom en kvantitativ undersökning med hjälp av en webbenkät. Resultatet blev i stor grad det som förväntat där det framgår att utbud och kostnad är de viktigaste faktorerna för en hög acceptans, men även andra faktorer kan spela in som användarvänlighet, kvalitet och sociala faktorer..

In Sweden most public libraries give users access to databases. These databases are sometimes possible to reach outside the library by internet at any time and this provides a change for the library and the society. Librarians function as change agents when they give access to databases and when databases are introduced to users. However, reports show that the use of databases, especially those in English, is not high in reference work. This study aims at analysing attitudes of librarians to access and use of databases on and by public libraries.

Quick Response eller QR är en teknik som tillåter snabb och pålitlig optisk läsning av information som är kodad i ett rutmönster. Som läsverktyg kan man använda läsare som är speciellt tillverkade för ändamålet och numera också vanliga smartphones. Tekniken har i flera år varit framgångsrik i vissa industriella applikationer såsom lagerhållning, men det är fortfarande osäkert i vilken utsträckning den också kan vinna insteg i vardagligt användande av smartphones. Vi har genomfört en enkätundersökning bland universitetsstudenter för att uppskatta hur spridd användningen av QR-koder är och hur denna användning ser ut. För att analysera resultatet har vi använt oss av teorin om Diffusion of innovations som tillhandahåller en modell för spridning av ny teknik inom ett sammanhang.

Syftet i denna uppsats är att undersöka vilka bakomliggande faktorer som påverkar eller kommer att påverka diffusionen av Bolagsverkets e-tjänst för elektroniska årsredovisningar i XBRL- format. Det uppnås genom att undersöka varför vissa privata aktiebolag väljer att använda Bolagsverkets e-tjänst för elektroniska årsredovisningar medan vissa andra än så länge valt att avstå. Genom att undersöka vilka konkreta för- och nackdelar som aktiebolag kan erhålla, genom att till Bolagsverket skicka in elektroniska årsredovisningar i XBRL- format, kan en mer djupgående bild av denna innovations nuvarande och framtida spridning presenteras.  .

AbstractTitle: Network communication for equal opportunities (Nätverkskommunikation för jämställdhet)Number of pages: 47 (54 with enclosures)Author: Hillevi GoodTutor: Ylva EkströmCourse: Media and Communication Studies DPeriod: Spring Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the possibilities to bring about change by the means of communication in two networks, focusing on the implementation of the Swedish Equal Opportunities Act.Material and method: The study draws on data collected in an electronic survey among representatives of two networks consisting of representatives from trade unions and employer?s associations. The material is analyzed using descriptive tools, cross tables and correlation matrices in which general characteristics as well as individual understandings of the network communication are presented and discussed.Main results: The general results indicate that the network communication serves important purposes, such as providing support and motivation for the members and changing attitudes towards equal opportunities. The analysis suggests that the network members have good communicative possibilities to serve as agents of change within their organisations. Moreover, there is an observed relation between, on the one hand, organizational context and, on the other hand, the network members? own communicational behaviour and their experienced possibility to influence their organizations.Keywords: network communication, Diffusion of innovations, behaviour change, Equal Opportunities Act.

Public opinion has increasingly become a political force in the European integration process. At present, it appears that the people?s attitude towards the European integration is relatively skeptical. How can we expect that the attitude towards European integration will evolve in the future? This paper tests the extent to which diffusion theory can serve as a model to explain the development of attitudes to European integration policy in Sweden from 1999 until 2009.

The world is currently facing a huge severe challenge in handling the issue of climate change. One of the ways to lower the green house gas emissions, which is seen as one of the main contributor to the climate crisis, is to use renewable technologies such as for example photovoltaic (PV) systems. PV-systems are also suitable for so called micro production, small scale energy production facilities, since it can be placed on practically any rooftop with the right solar conditions. In Sweden the usage of PV-systems has not yet gotten any wider spreading, even though the solar radiation conditions are very similar to countries that produce a lot of solar energy, as for example Germany. The aim of this paper is to describe non-adopter perceptions of PV-systems. The study holds a qualitative approach using deep interviews for data collection.

Telemedicine is the use of information and communication technology to provide clinical health care at a distance. This approach is usually adopted to bridge the distance in rural settings, but it is also a method to meet demographical and economical challenges. Västerbotten, a sparsely populated county with an ageing population, is in leading edge when it comes to telemedicine. The purpose of this report was to examine the diffusion and the inventory of telemedicine in the county council of Västerbotten from a geographical perspective. To gain a deeper understanding of diffusion and inventory of telemedicine, my purpose was also to examine these processes from an international and national perspective.

Innovation has been identified as one of the key factors for economic growth long ago. However, the emergence of ?knowledge century? further strengthened the role of the concept since proper management of the knowledge is essential to make the best out of the innovative capacity of the companies as well as the countries. This necessitates a balanced intellectual property rights (IPR) systems, since these rights provide the basis to solve the market failures faced by innovating firms by creating property rights over knowledge. There is an inherent dilemma between invention and diffusion.

Currently there is a controversial debate about that we must reduce our impact on the global warming; therefore both the Government and the local authorities have invested heavily in developing renewable energy in Sweden. The major development on the wind power market can be seen as a result of both the technological development and also on the decision that the Government took in 1996, which opened up the wind power market for private parties.This paper has aimed to examine the types of financial innovations that have arisen from the investments and financing of wind power on Gotland, and what these innovations can contribute to the future development of wind power.The problems that this thesis is based on is; what kind of financial innovations have occurred within investment and financing of wind power? How can these innovations contribute to the continued development of wind power on Gotland? The conclusion of this study shows that respondents and participants have defined a number of financial innovations that have emerged. Where some of the innovations only can be seen as incremental since they are based on continuous improvements, while others can be seen as radical as they are completely new for the context in which they operate. The study has also shown that Gotland has a great potential to produce more renewable electricity, but the development is dependent on the new power lines being built, in order to export electricity to the mainland..

Syfte: Vi vill ta reda pa? hur teknikutvecklingen relaterad till VoD pa?verkar beteendet hos unga vuxna och hur detta beteende fo?ra?ndrar tv-tittandet i denna ma?lgrupp.Teori: Denna studie anva?nder huvudsakligen tva? teorier fo?r att underso?ka problemet. Den fo?rsta teori som tas upp a?r Diffusion of innovation, Rogers (2003) som diskuterar innovationers spridning och pa?verkan i samha?llet. Fo?r att vidare underso?ka beteendet hos unga vuxna anva?nds Jakob Bjurs avhandling Transforming Audiences (2009) som underso?ker individualiseringens mo?nster inom tv-tittande.Metod: En kvalitativ empirisk fallstudie baserad pa? intervjuer av fokusgrupper samt personintervju.

The Chinese government´s aim to be self-sufficient in food production in combination with the increased food consumption in China has put high pressure on the productivity within the Chinese agricultural sector (He j et al, 2010). In order to increase the productivity, modernization and adoption of new farming techniques are essential. The opportunity to adopt and import foreign technology has lately been possible in China, as more authority and decision rights have been given to the individual farmers and the country has opened up for foreign trade (Zheng, 2012 & Fan, 1991). A more open Chinese market enables new opportunities for foreign agricultural companies to expand their businesses by introducing their products to Chinese farmers. But to succeed with this strategy the Chinese farmers must be willing to adopt these, for them new innovations. Minimum tillage is a tillage practice used worldwide that is suitable in northern China where drought and erosion are the main problems in the crop production (pers.com., Arvidsson, 2012). Potential users? opinion of new innovations such as minimum tillage is closely related to adoption (Rogers, 2003).